Misleading Ad Copy Examples
Dear readers, would you consider following to be misleading according to your national laws?
Example 1If chemical ingredients is generally forbidden in bread, would you consider an advertising claim that a certain bread “was without chemical ingredients” to be deceptive, though literally true?
Example 2When an ad claims that a slice of bread from one type of loaf has fewer calories than a slice from a different type of loaf, while this is solely due to the fact that it is thinner.
What a lovely examples Huťko says!
International framework is set in article 10bis (3) of the Paris Convention. The acts which, in particular, shall be prohibited:
… indications or allegations the use of which in the course of trade is liable to mislead the public as to the nature, the manufacturing process, the characteristics, the suitability for their purpose, or the quantity, of the goods.